Our Place

Te Taitokerau

Te Taitokerau region reaches from North Cape at the top of the North Island  (Te Ika-a-Maui) all the way south to Mangawhai on the East Coast and Kaipara Harbour on the West Coast.


There are eleven recognised iwi/hapū represented in this region:

Te Aupōuri

Ngāti Kahu

Ngāti Kurī


Te Rarawa

Ngāi Takato

Ngāpuhi ki Whāingaroa - Ngāti Kahu ki Whāingaroa

Ngāti Wai

Te Roroa

Ngāti Whātua

Te Uri o Hau


For more information about the iwi and hapu of Aotearoa you can visit here.


  • Ko Whakakoro te maunga moana

    Ko Rangiputa te maunga whenua

    Ko Awaroa te awa

    Ko Tinana te waka

    Ko Kaha te tangata

    Ko Te Rarawa te iwi

    Ko Ngati Haua te hapu

    Ko Te Kotahitanga te marae

    No Whangape ahau

    Ko Rapata Mare taku ingoa

  • My mountain by the sea is Whakakoro

    My mountain of the land is Rangiputa

    My river is Awaroa

    My canoe is Tinana

    Kaha is my chief

    My tribe is Te Rarawa

    My sub-tribe is Ngati Haua

    My marae (meeting house) is Te Kotahitanga

    I am from Whangape

    My name is Robert Murray

  • 100% MĀORI OWNED

    Tai Tokerau Honey Ltd is a 100% Maori owned and operated beekeeping company, specialising in the production of the famous Mānuka Honey. We are located in Kaitaia, in the beautiful Far North of Aotearoa (New Zealand) and this region is also known as Te Taitokerau. After forming the company in 2009, Rob and Lonnie spent years of focusing on producing high quality mānuka honey, until 2018 when the decision was made to try and target the global market with our own brand. Unfortunately, COVID-19 has had a huge impact on this side of the company - so if you want to market our honey please contact us!


    We currently run approximately 2000 hives, and while we are based in Kaitaia, in the beautiful Far North of New Zealand, over the summer months when it is the honey-making season, we chase the Mānuka flower all over the North Island! In past years, we have managed our hives as far south as Taranaki across the Central Plateau, out to East Cape, and many places in between!

    We also have our very own Extraction and Processing plants - so you are guaranteed an authentic product from our hives to your hands.


    Here at Tai Tokerau Honey Ltd, we have a strong tikanga (values, beliefs) that guides our daily operations and interactions. Our tikanga incorporates the way Māori see the world, and is based on the knowledge of our ancestors that has been passed down from generation to generation. We take great pride in maintaining healthy, happy bees, and our beekeepers, who do not always wear gloves, handle the hives with the care and respect they deserve.

Honey Wars - watch on SkyGo

Rob Murray has been a beekeeper for over 15 years. With a history of being a jack-of-all-trades, when the opportunity to become a beekeeper arose, he grabbed it with both hands. This was the first time Rob had worked for anyone other than himself, and in July 2009, with the support of his wife, Lonnie, they started Tai Tokerau Honey Ltd. The journey has not been easy, Rob and Lonnie worked very hard, and very long hours, but it has been rewarding in many ways. We now run around 3000 hives in the Far North, spreading them as far afield as Taranaki and East Cape during the summer harvesting season.

In 2020, we had the honour of having our story put on air in an 8-episode Docuseries called "Honey Wars"

Watch our journey here
  • Rob Murray - Owner/Director

    Rob Murray is the driving force behind Tai Tokerau Honey Ltd. You will find him out in the field - as busy as a bee - as he uses that kiwi ingenuity to get the job done!

  • Lohnet Murray - Owner/Accounts

    Lonnie is the "Queen Bee" of Tai Tokerau Honey Ltd. Her calming influence keeps the hive of activity united and running smoothly.

  • Twyla MacDonald

    Office & Admin

  • Tania Lloyd

    Office & Admin

  • Maraea Murray

    Factory Assistant - Packing

  • Sarah (Mama) Murray

    Factory Assistant - Extraction

  • Georgia Leef

    Factory Assistant

  • Mikaere (Miki) Murray


  • Wayne (Nuki) Murray


  • George Murray


  • Jason Wallace


  • David (Crocky) Murray

    Mechanical Maintenance

Aotearoa New Zealand - Our Story